Specialist coaching support (often an external coach, brought in from outside the organisation), only ever used to be made available to very senior people in the organisation; the ‘C’ Suite.
Those higher echelons of people who have ‘chief’ in their job titles; Chief Executive Officer (CEO), Chief Operating Officer (COO), Chief Financial Officer (CFO), Chief Information Officer, (CIO).
These are the Board members responsible for the direction and strategy of the organisation and this is the level that ambitious leaders are meant to aspire to.
However, these roles are few and far between. Realistically, most organisations of a reasonable size will have around 30 ‘C Suite’ roles at most (more if they are US companies and also have Vice Presidents (VPs) as well), and around 100 ‘D Suite’ executives. The D Suite are also senior personnel with a lot of operational responsibility who work long hours and arguably, don’t always receive the support they need. Sure, they may get to attend standard internal or external leadership development events occasionally, but that’s not the same thing as personalised coaching or mentoring support. This is why we’ve created a new concept in Executive Coaching; NextGen Coaching™
NextGen. Coaching™ is:
Are you worth the investment?
Every person in your organisation is worth investing in. Every person, at every level and in every role has something to bring to the table; their own unique combination of strengths that will add value. Every person in your organisation is already being invested in; wages are paid not just for the daily value that we bring to our role and the results we have already delivered, retrospective wages also include an element of payment for the potential that we bring to an organisation.
At a more pragmatic and concrete level, every training course someone attends and every project someone becomes involved with, is also an investment in their learning. However, to accelerate their learning and the results they influence, leaders often need more focused and personal, tailored support. Mentoring helps, but it’s not enough. NextGen. Coaching™, because it includes a focus on translating a leader’s learning into real value and real team results, will generate greater £value than its £investment cost.
Think of yourselves like a football team, where every player has a buy-in and transfer value. In short, not only are you worth the investment, by implication, so is every member of your team. As a leader, your learning is going to be your team’s learning and adding value to you will add value to them.