Gareth Turner
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I Know It’s June…
But Christmas Peak Starts Now.
We know how it sounds. Sun’s out, schools aren’t even on holiday yet, and here we are talking about Christmas.
But if you’re in retail, you already know: the festive peak doesn’t begin in December. Or November. It begins now.
The best-performing retailers don’t just “gear up” for Christmas, they plan for it, with intent and discipline. That’s where Peak Planning comes in: a framework designed to bring clarity, focus, and accountability to your biggest trading moment of the year.
What Is Peak Planning?
Peak Planning is a practical way to align your retail teams around strategic priorities and follow through week by week. It’s not another static seasonal plan that gets buried in emails or lost in a SharePoint folder. It’s a living process that helps you and your teams ask: what’s the most important outcome this quarter, and what will we do this week to move towards it?
It starts by setting a quarterly peak, your single, unmissable outcome. For Christmas, that might be:
Once that peak is set, your teams break it down into weekly, measurable outcomes, tasks with clear owners, tight timelines, and real impact.
Why Start Now?
Because Christmas isn’t just a sales event it’s a logistics challenge, a staffing challenge, a brand moment, and a test of operational agility.
By starting in June, you give your teams the time to:
In short, June planning means fewer last-minute fire drills come October. You’re not just “hoping it comes together”, you’re engineering success.
From Strategy to Shop Floor
Peak Planning connects head office strategy to what actually happens in stores. Each week, store and regional teams commit to outcomes that ladder up to the Christmas peak, and they review progress openly. No fluff. Just results.
That weekly rhythm builds momentum. And when your teams start to see the link between weekly actions and quarterly success, engagement soars.
Start Small, Finish Strong
You don’t need a 40-page document or a full org restructure. Just start by asking: What does a successful Christmas look like? Then work backwards.
Choose one peak. One outcome. One week at a time.
Because when December hits, it’s too late to fix the plan. But in June? You’ve still got time to own it.
